Why Apple Decided the Time Was Right for a $599 MacBook
Apple’s strategy seems quite straightforward: A cheaper laptop puts it in direct competition with Google’s Chromebook, now a mainstay of classrooms globally, plus a whole universe of Windows-powered laptops. It could lock in the next generation of Apple laptop users.
Yet Apple could have justifiably made that kind of move at any point in the Chromebook’s almost 15 years on the market. Instead, Apple stayed firm to its premium reputation and price point. A confluence of reasons made 2026 the right time for a cheaper MacBook.
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