Blood in the machine
How's this for an irresistible lede? From gaming news site Aftermath:
Back in 2023, a (slightly) more innocent time before Microsoft ravaged its games studios with layoffs and made itself into a BDS priority target, Blizzard held a competition: To promote Diablo IV’s second season, it raffled off a PC "infused with real human blood in its liquid cooling" as part of a blood drive seeking 666 quarts of the red goop that keeps us all alive. I was desperate to know more. How much blood? Whose blood? Can blood reliably and sustainably cool a PC? And, again, whose blood?
Read it all: Diablo IV PC Cooled With Real Human Blood Is Still Going Strong Two Years Later, Says Guy Who Won It
(Also check out Brian Merchant's excellent book on the Luddites, from which I stole the title for this post.)