Amazon Is Wielding Its Superpower Over AI Shopping Bots
There are, to be generous, a few teething problems with Amazon.com Inc.’s recently upgraded AI shopping bot, “Rufus.” When I followed its suggestion to have it recommend books based on my reading habits, second on its list of top picks was a $135 pair of hiking shoes.
Still, let’s not be too judgmental. The Rufus bot is still in beta, and if any company can create a compelling shopping bot, it’s Amazon. Or rather, if any company has the data to create a compelling shopping bot, it’s Amazon. Whether it has the institutional ability to pull it off is another matter: Many of the lofty promises it made about how its Alexa assistant was going to revolutionize e-commerce are now more than a decade overdue.
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