Dave Lee

Column: Meta’s Muse Can’t Be a Freeloader’s Paradise Forever

It’s easy to build a popular and useful service if money is no object. Think Club Tropicana, a great song about a questionable business model: The drinks were free. That’s where Meta Platforms Inc.’s AI assistant, Muse, is today: a breakout success, but one that Chief Executive Officer Mark Zuckerberg admitted on Wednesday is too expensive to scale because he’s basically giving it away.

Meta’s Muse Can’t Be a Freeloader’s Paradise Foreverbloomberg.comWhen I introduced my mother to Uber, she asked whether it was always the same driver. Imagine that! Some poor guy waiting around all day on the off chance I’d need a car. Uber’s innovation, obviously, was to pair me with any available driver nearby. Only then was it economical — and it still took more than a decade for the idea to turn a profit.

← Back to the feed