[T]he iTunes Store is re-emerging as an unlikely venue for pop stars to hawk collectibles to superfans, reach untapped audiences and bolster chart positions. Last month, pop superstar Ariana Grande surprise-released a live version of her latest album Petal as an iTunes-only exclusive. This follows a string of iTunes-exclusive releases in recent years from artists such as Taylor Swift, Charli XCX, Doja Cat, Summer Walker and Tinashe.
How iTunes came back from the deadft.comRecord labels and artists including Taylor Swift and Ariana Grande are using the throwback music store to bolster their chart position and cash in on their fandom