Kitchen-table populism
The top-performing messages we tested have a simple formula. They focus on Americans’ day-to-day struggles to pay for rent and groceries, and the widespread frustration with prices that rise faster than working-class wages. They insist that working people should be able to give their kids a better shot. They promise to bring costs down, make the biggest corporations pay their fair share, and crack down on the people who game the system. Ultimately, they tell a simple story: hard work should pay off.
We call this winning combination “kitchen-table populism”.
We surveyed 6,000 Americans. Here is the winning message for Democrats | Dustin Guastellatheguardian.comIt’s about ‘kitchen-table populism’: focusing on Americans’ day-to-day economic struggles