An insightful look behind the scenes of the Joe Rogan Experience, via Substack’s VP of comms, Lulu Cheng Meservey. There’s a bunch of colour like this:
Joe then shows us around the building. There is a large pool room that also serves as an overflow room for all the art and decor and gifts that they haven’t put on display yet. There is a huge gym — probably bigger than a high school basketball gym — with advanced equipment and fighting gear. There is an indoor archery range that includes a Kevlar screen where you can project realistic videos of game animals to shoot with a real bow and arrow, then zoom in on your shots to analyze how you did.
It is the Buckingham Palace of man caves.
There’s also some great observations on what makes Rogan a highly trusted interviewer for millions of people.
Joe doesn’t really prepare.
During the show, he sometimes refers to a note with general topics on his phone, but there’s no extensive research or list of questions. He does spend a lot of time with guests before the show, which I’m sure helps make for a better podcast. Joe is a warm and humble guy with no airs despite having a weekly audience larger than the population of Belgium, and he’s good at putting people at ease. That’s it though.
It’s the secret sauce of JRE and what makes it so entertaining: the show is conversational Calvinball.
I’ve long argued that being more willing to show how the sausage is made — i.e Rogan doing his research in real-time, with all the associated risk — is how we get over this current vacuum of trust in today’s media.
Rogan has been positioned, by more mainstream commentary, as a rogue and a renegade. Someone not to be taken seriously as an interviewer. But his listenership tells a different story. When reading Meservey’s observations, I was reminded about the process described by one of the greatest interviewers of all time, Larry King, speaking to NPR:
“The less I know, the better. Now that sounds strange to people. Like, if you wrote a book, I wouldn’t read the book before I interviewed you, because I would then know too much about the book. And I’m in the same boat as the audience; they haven’t read the book.”