News Corp is developing a news-aggregation service meant to address concerns that Alphabet Inc.’s Google News and other digital platforms don’t reward publishers’ work adequately and play down articles from certain types of sites, according to people familiar with the plans.
“Ok lads, we need a name.”
“Oh I dunno, ‘news’?”
“Well we can’t just call it that, can we?”
The service, currently called Knewz.com, is expected to be a website and a mobile app.
“Brilliant! That’s lunch.”