20th May 2012
We’ve all had a while to dwell on it: the iPad 3 is a rare low point for Apple.
Back in March, there was a strange mood in the air at Kings Place, the venue for the UK launch.
The message was clear: don’t mention the weight. Seriously. As we were paraded into the demo room, a man just ahead of me picked up the new device and immediately remarked how heavy it was compared to its predecessor.
An attendant, the usual attentive Apple employee, gently took it out of his hands and placed it on the table to demo some of the features. Today “isn’t about comparing” he said.
Later, a Times journalist tweeted how when he’d taken out his own iPad 2 to actually compare the two, one of Apple’s people actually took the iPad 2 out of his hands, and for a short while, would not give it back. Read Full Post »
27th March 2012
Relaunches are never seen as a positive step. I mean – unless something has failed, it won’t ever need to relaunch. It can just, you know, continue.
Which is why Friends Reunited, once the king of UK social networks, will be on the end of some fairly bad press today; mostly from those who’ll say “PAH! Facebook blew you out of the water”, and leave their analysis essentially at that.
But let’s take a closer look at Friends Reunited have done with their relaunch attempt. (My report is here)
They’ve teamed up with the Press Association the country’s biggest archive of images. Not only this, but they’ve also got the British Library on board, providing the country’s biggest archive of, er, anything.
Where Facebook’s entry for you being born is right now a blue box simply saying ‘born’ – Friends Reunited can offer a host of content from that day: newspaper cuttings, iconic images and soon, they hope, material items.
What car did your dad drive you home in after you were born? Add it. What was on TV that day? Add it. You get the picture (you can probably add that too…).
Friends Reunited’s biggest problem first time round was one of impatience. Had it waited, like Facebook, for the technology to catch up with it – they too could have offered targeted advertising.
As it happened – it was only Mark Zuckerburg’s stubbornness which prevented Facebook from entering its own paid subscription-powered early grave.
The sense I got from talking to Friends Reunited’s new owner Chris van der Kuyl was one of of cautious excitement. He believes they’re onto something pretty good which can be monetised in the future – but only when the time is right.
But of course, the internet – and social media in particular – is an industry built on this painful concept of ‘buzz’. Friends Reunited right now has publicity, but whether or not that will turn to buzz is an entirely different question.
That siad, I do feel this is one to watch – even if you do feel completely out of touch by admitting it.
30th December 2011
“Hello humans,” he says, looking almost surprised that anyone has bothered to turn up.
“This is our first show. We have a million planned, literally.”
The scene resembles something from the mid-nineties, your typical late night smokey chat show fronted by a charismatic presenter who will probably never air at any time other than 1am — which is just the way he likes it.
But this isn’t a show about music, or film, or theatre or art. It’s about technology. That’s right – a show for geeks. And the presenter, Joshua Topolsky, isn’t delving into the mind of some troubled musician or actor – he’s talking to entrepreneurs, CEOs and other people responsible for some of the tech that is, to some people at least, changing how we live.
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29th December 2011
We’ve covered the story at some length, and while we probably won’t come back to it before a decision is made, I thought it was worth sharing Phonedog’s statement in full.
Public reaction to the story has seen sympathy falling largely with the employee – at least from where I’ve been sitting.
But you wonder what impact the case will have if Noah wins. Will companies be reluctant to invest in Twitter from here on in, knowing that the investment could, potentially, walk out the door as employees come and go? Definitely one to watch.
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