Here’s a good dive by the Reuters Institute into how people are consuming news about Ukraine, and what they think of the quality of coverage. The findings are based on a YouGov poll of more than 5,000 news consumers spread across Brazil, Germany, Poland, the UK, and the US:
These countries were selected because they represent different levels of proximity to the conflict, ranging from Poland, which borders Ukraine, to Brazil and the US, which are on different continents.
Some encouraging findings for the news biz. The poll found interest in the conflict was still, even in today’s fast-paced environment, pretty high: a majority of citizens in all of the countries polled were following developments; Germans apparently the most intently.
And while much is made of people getting most of their news from social media “these days”, the overwhelming source being turned to is traditional broadcast news. That follows a long-established pattern of citizens turning to trusted TV in times of crisis, the researchers conclude, but noting that social’s share of attention is increasing, particularly among the young. In Brazil in particular, 23 per cent of those surveyed said they paid the most attention to social media when following news of the conflict.
Overall, those surveyed gave the news organisations they follow a pretty decent report card -- with the exception of the US, where fewer than half of respondents felt the media was failing them on a number of key responsibilities: