A group of Apple retail employees has voted to unionise, marking the first union for the consumer tech giant in the US, as a burgeoning labour movement gathers momentum across the country.
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The group’s victory follows successful union drives at other American corporate giants, including Amazon, Starbucks and Google parent Alphabet. While small in scale, the unionisation wave has gathered momentum at companies that had until recently managed to fend off organised labour, with union-busting techniques and a partial reliance on a less competitive jobs market than exists in today’s post-pandemic economy.
