Hey now, hey now – Daydream is over 

News reaches me, via Business Insider, that Daydream, Google’s VR effort, has been killed off:

In an emailed statement to Business Insider, a Google spokesperson acknowledged that consumer adoption of the product was weak, and that it faced other issues. “There … hasn’t been the broad consumer or developer adoption we had hoped, and we’ve seen decreasing usage over time of the Daydream View headset,” they wrote.

I was worried the writing was on the wall recently when Hulu abandoned the development of its app on the platform. It was the first time I’d heard anyone mention Daydream in months.

It means that of the major tech firms, only Facebook is investing in VR in any meaningful way. I have to wonder how much runway Zuckerberg is prepared to give it.