WSJ reportedly on board with Apple’s news subscription service

Mike Isaac at the New York Times:

The Wall Street Journal plans to join a new paid subscription news service run by Apple, according to two people familiar with the plans, as other publishers chafe at the terms that the Silicon Valley company is demanding of its partners.

The report goes on to reiterate what was previously reported: the NYT and Washington Post are not interested.

The WSJ’s involvement is a little surprising to me. Apple’s “Netflix for news” is being seen as a way for publications to find new paying customers. But for big news brands with an already-healthy base of paid-up readers, getting into bed with Apple might cannibalise that subscription revenue.

The WSJ perhaps sees this as a way to gain extra income from casual business readers who might not stump up the cash for full access. If that’s the case, it will be interesting to see if the WSJ on Apple is as content-full as it is on the WSJ’s own site and app.

We’ll find out on Monday.