It’s a diversion, a magician’s misdirection full of red herrings. When it comes to privacy, Facebook has been getting into trouble, deflecting, apologizing, and failing to deliver on promises of meaningful privacy protections for more than a decade. And its CEO wants to distract us from that record with a few well-placed changes so we miss his dangerous inaction elsewhere. Even taking him at his word—a generosity Facebook certainly hasn’t earned—Zuckerberg’s essay shows that he fundamentally misunderstands what “privacy” means. Read more cynically, the post seems to use a narrow definition of the concept to distract us from the ways Facebook will likely continue to expand its invasion of our digital private lives for profit.
— Slate’s Ari Ezra Waldman writing about Mark Zuckerberg’s pledge to make Facebook a more privacy-centric “digital living room”.