German ‘epic’ was YouTube’s most successful ad in Europe last year

YouTube’s EMEA team has published a ranking of the most popular ads in the region in 2018, determined by “an algorithm that factors in audience engagement (watch time, likes, shares), video views, and audience retention (how much of a video people watched)”.

Here’s the winner:

In case you couldn’t follow it, YouTube explains the ad is from a “German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character, Eddy”.

Well done Eddy, well done Immowelt, and well done FYFF, the ad agency with a name you should under no circumstances Google if you’re at work.

The rest of the list is below. Christmas is well represented. Google’s Home Alone ad is in second place, and John Lewis did very well (sixth place), despite reaction to the TV spots being rather soft compared to previous years. Sainsbury’s’ seasonal effort came in seventh.

Special mention to Nike, also – it’s ‘Dream Crazy’ ad, featuring footballer-turned-activist Colin Kaepernick, was fourth on the list.

Video TitleVideo UrlBrandUploader Country Code
1Hör auf deine innere Stimmo! #fuerimmo | Vollversion | immowelt.de
2Home Alone Again with the Google Assistant
3“Álex y Julia”, con Michelle Jenner, Oriol Pla y Dani de la Torre. Estrella Damm 2018 Damm ESES
4Nike – Dream Crazy
5The LEGO Movie Characters present: Safety Video – Turkish Airlines AirlinesTR
6John Lewis & Partners Christmas Ad 2018 – #EltonJohnLewis ? Lewis & PartnersGB
7The Big Night | Sainsbury’s Ad | Christmas 2018’sGB
8Clash of Clans: Hammer Jam! of ClansFI
9YouTube Music: Open the world of music. It’s all here. MusicUS
10Galaxy Note9: Fortnite Supply Drop