YouTube’s EMEA team has published a ranking of the most popular ads in the region in 2018, determined by “an algorithm that factors in audience engagement (watch time, likes, shares), video views, and audience retention (how much of a video people watched)”.
Here’s the winner:
In case you couldn’t follow it, YouTube explains the ad is from a “German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character, Eddy”.
Well done Eddy, well done Immowelt, and well done FYFF, the ad agency with a name you should under no circumstances Google if you’re at work.
The rest of the list is below. Christmas is well represented. Google’s Home Alone ad is in second place, and John Lewis did very well (sixth place), despite reaction to the TV spots being rather soft compared to previous years. Sainsbury’s’ seasonal effort came in seventh.
Special mention to Nike, also – it’s ‘Dream Crazy’ ad, featuring footballer-turned-activist Colin Kaepernick, was fourth on the list.