British kids turned off by Facebook, but, obviously…

Worrying news for Facebook as a study by UK media regulator Ofcom suggests young people are using Facebook less often. My colleague Chris Fox, writing for BBC News:

Its report suggests 72% of 12- to 15-year-olds with a social media account use Facebook, down from 74% in 2017.

But, you can’t have a Facebook downturn story without:

But Instagram, which is owned by Facebook, gained popularity. In 2018, 23% named it as their main social network, up from 14% in 2017.

There are some great stats in that piece, so I urge you to read it in full. Most poignantly, I think, is the percentage of parents who feel the benefits of using social media outweigh the downsides. Just over half (54%) now think that – down from 67% in 2014.

The views of parents matter when it comes to how often kids are exposed to technology. Millennial parents will not repeat the willful ignorance approach when it comes to technology, I’m sure of it.

We’ll find out if any of these findings correlate to Facebook as a whole on Wednesday when its announces its quarterly earnings.