Apple lays off over 200 from Project Titan autonomous vehicle group

Apple has “dismissed” 200 people working on Project Titan, the firm’s car unit. CNBC has the scoop.

Apple spokesperson:

We have an incredibly talented team working on autonomous systems and associated technologies at Apple. As the team focuses their work on several key areas for 2019, some groups are being moved to projects in other parts of the company, where they will support machine learning and other initiatives, across all of Apple.

The idea that Apple is “working on a car” has always seemed a little off to me. It just didn’t make sense for the firm. What would they be solving?

But software – that’s another matter. CarPlay, with all the services it can carry, has big, immediate potential.

As Apple makes its move deeper into services vs hardware – as evidenced by its TV partnerships announced at CES – we can expect cars to be a major part of that. Why try and build a Mercedes when you can just power it instead?

We might not ever be able to drive an Apple car, but we’ll certainly be driving with Apple.