Some interesting snippets in this Hollywood Reporter piece. It touches on something I’ve been thinking about for a while – the fear that is induced by hyper-local social media sites like Nextdoor:
There’s another factor that top brokers say is pushing buyers to consider going gated: the “Nextdoor effect.” The term is a reference to the neighborhood-based internet and social media platforms on which every threat — real or perceived — is shared, triggering heightened security concerns.
Fear is a great business model. Just a quick glance at the bulk of their advertising – security cameras and associated products – shows what sells well to Nextdoor’s users.