The making of a computer-generated influencer

File this one under “depressing trends that will grow in 2019”, I think. From today’s Wall Street Journal:

Miquela Sousa, who recently graced billboards from London to Japan as part of an Ugg advertising campaign, ticks off all the boxes for a model of the moment: She is exotic, attractive and huge on Instagram.

She is also entirely fake, a computer-generated character who—despite what she says on Instagram—can’t feel the pain of a hangover or appreciate how hard it is to walk in stilettos.