Share your DNA, get shares

Kristen Brown at Bloomberg writes:

Luna aims to build a DNA marketplace where people could upload their data from genetic-testing companies like Ancestry or 23andMe. The data would then be stripped of identifying details and encrypted. Users would receive shares of LunaDNA, which will house the platform where the DNA data is stored. Researchers would pay Luna to access that data, and some of the profits from research studies would be passed along to shareholders as dividends.

This seems more than a little absurd. But, then again, we’ve until now been giving our personal data away for nothing. So… an improvement?