‘Heading to a cardiologist…’

The new Apple Watch firmware is out, adding the ECG functionality the company revealed earlier this year. You can expect to hear plenty of tales like the one below over the next few months.

And while the cynic in me suspects Apple might actively be putting some of them out there, there’s no denying lives will be saved by this technology.

Heading to a cardiologist….. from AppleWatch

(H/T, er, @jack)

Update: 

I’m in strong agreement with this:

Imagine if any of the big tech companies – Facebook, Google, Amazon – released this functionality. The privacy angle would be pouring out of the press.

Apple, not so much – you have to say the company has, far more so than its competitors, earned the right to put something like this out there.